Author’s Background
President and Founder of Business SOS© – Deborah Scarpa
Deborah Scarpa is an accomplished business consultant and an experienced branding and marketing executive specializing in multi-media. Ms. Scarpa is uniquely suited to execute a complex multi- faceted business platform the caliber of Business SOS©. Ms. Scarpa has been the president of DJS Marketing Group and DJS3 (Three Screens Zero Paper) for the past 25 years. Under her leadership, the companies have accumulated a roster of prestigious clients from small 10 person companies to larger brands with 500 employees.
Her knowledge of business, branding, sales, strategic thinking, media and new innovative digital marketing, lead generation and AI, culminate as the catalyst for the development of this unique concept at the right moment following the catastrophic effects of Covid-19 on our Business Community. Ms. Scarpa has worked with large organizations and associations in projects with thousands of participants. She has created complex branding strategies for global companies and is successful in relaunching dozens more under the most difficult economies. In the retooling of DJS Marketing into DJS3, the digital arm of DJS, Ms. Scarpa has developed a new level of sales, business development, branding, advertising, interactive and social media dedicated to the re-integration of disciplines powered by “big ideas” like Business SOS©.
One of the reasons so many businesses are in survival mode today is the need to retool business models and, more importantly, to retool how they think about sales and marketing which is the core of any business. Without sales, no company can exist. DJS3, functioning within the activism of Business SOS©, will facilitate the emotional connection and touch points that create the level of engagement necessary to develop “liquid and linked” content so compelling, authentic and culturally relevant that it can flow through multiple mediums. Liquid content includes emotionally compelling stories about the struggles of small business owners. As the public relates to these stories, the common experience of small businesses will quickly become pervasive. The depth of the concept of Business SOS© and its planned execution are an innovative and relevant approach to the Gestalt many companies need in order to spark what sounds like a movement but is in fact is just good modern sales and marketing with a profound philosophy and purpose.
DJS is capable of developing and overseeing multi-media sales and placement on all channels and platforms – publishing, TV, Internet, and Mobile. Ms. Scarpa has developed international campaigns that have been successfully franchised. More importantly, as a result of the growth of online and social media it was necessary to develop an activist branding component to all campaigns because the net result must be an emotional connection that is a long-lasting brand relationship. Ms. Scarpa understands first-hand, the challenges of businesses in this new dysfunctional economy. Her once-thriving print agency found itself facing obsolescence and needed to retool rapidly or face extinction. Her in-depth understanding of business and its core function to develop sales, branding, marketing, and all forms of media, mixed with her passion to position herself as the force behind the resuscitation of our fledgling small businesses is a personal goal and benchmark of her achievements.